Selling Your Online Business Site

Selling the website to your online business is an exit strategy. However, sometimes selling your site is the only way to grow it. You may be tired, your finances are exhausted, and you are looking for a way out. Perhaps you realize that your site has great potential and that you lack the experience and knowledge to make it happen.
You may also have a limited period of opportunity, or you may not have the resources to expand your site within that optimal time frame.
You can advertise that your work is for sale or find a potential buyer on these sites:
BizBuySell
BizByOwner
BizQuest
Business Broker
Business Mart
merger
Keep in mind that making a plan to identify a buyer is very different from someone calling you unexpectedly with an offer. If selling is your strategy, it can take anywhere from 6 months to a year to set up your business. If you have a smaller site, or are lax with the management system commitment, you only need a few months to clean up your organizational work.
Depending on the asking price and the current market, finding the right buyer can take another year (or more). This time frame is where you see the difference between selling as an exit plan and selling as a growth strategy. When expanding by selling is your goal, finding the right buyer match is critical. A professional broker can help you identify key characteristics.
In general, you want to look for someone with these characteristics:
Shared vision for your site
Experience in executing businesses beyond the start-up phase or beyond early growth years
Industry peers who can prove its reputation and skills
Verifiable liquid assets and net worth of business investment in excess of the purchase price
You can find a reputable business broker through BizBuySell. The site has a free, searchable database broken down by state, as shown.
You don’t have to work with a professional to sell your site. However, the broker often has extensive contacts with potential buyers and can speed up the sale. Regardless, selling your site may be a perfect opportunity for you.
Here are the pros of selling your company directly:
1- You receive a large portion of potential change for all your hard work.
2. The burden of growth is removed.
3. You can try something else.
Here are the downsides to selling your entire company:
If you stay with the company, you lose control.
If you leave completely, you have to start a new project from scratch, look for a job, or retire.
You have no guarantee that the buyer will succeed in growing the site.
Since payment terms may be spread out, it may take some time to achieve the full sale price.
The buyer may ask you to sign a non-competition clause, which means that you cannot compete with the buyer by starting another business in the same industry for many years. Since your experience is closely related to the company you just sold, this may limit your opportunities in the future.
The business can wind up before you collect all your money, leaving the site devastated as you fight in court for payback.