How to use shopping cart software for your online business
When you go to the supermarket or other store, you pick the goodies off the shelves and put them in the cart. Online business shopping cart software works on a similar principle. When you go to the cash register to pay for what you selected, you empty your cart and present your merchandise to the cashier.
The shopping cart software performs the same functions on an e-commerce site. This software creates a system that allows online shoppers to select items for sale. Choices are made in a virtual shopping cart that “remembers” what the shopper made before completing the checkout.
Shopping cart software is too technical for a non-programmer to set up, but if you are ambitious and want to give it a try, you can download and install a free program – Perlshop. Registering with a web host that provides you with the shopping cart software as part of their services, however, is much easier than handling this task yourself.
The shopping cart is often described as an essential part of many e-commerce sites, and web hosts usually pride themselves on including the shopping cart with their other business services. However, you do not have to use the shopping cart on your site.
Some shoppers are put off by them; They are just as likely to abandon the purchase as they are to continue by sending the payment. Many other electronic companies allow users to call or fax an application or fill out an online form instead.