WebMD is an American company known primarily as an online publisher of news and information related to human health and well-being. The site contains information related to drugs. It is one of the best healthcare website by unique visitors.
It was founded in 1998 by online entrepreneur Jeff Arnold. [6] In early 1999, it was part of a tripartite merger with Sapient Health Network (SHN) and Direct Medical Knowledge (DMK). SHN was started in Portland, Oregon in 1996 by Jim Kean, Bill Kelly, and Kris Nybakken, who worked together for CD publishing Creative Multimedia. Later in 1999, WebMD merged with Healtheon, which was founded by Netscape Communications founder Jim Clark.
During March 2020, WebMD’s network of websites reached more unique visitors each month than any other leading private or government healthcare website, making it the leading health publisher in the United States. In the fourth quarter of 2016, WebMD recorded an average of 179.5 million unique users per month, and 3.63 billion page views per quarter. In the first quarter of 2020, WebMD received approximately 127 million unique users viewing over 229 million page views per month
WebMD is best known as a health information services website, which publishes content regarding health and health care topics, including a symptom checklist, pharmacy information, drugs information, and blogs of physicians with specific topics, and provides a place to store personal medical information. URAC, the Utilization Review Accreditation Commission, has accredited WebMD’s operations continuously since 2001 regarding everything from proper disclosures and health content to security and privacy.
The company reported $705 million in revenue for the year 2016. In 2017, Internet Brands, a company owned by private equity firm Kohlberg Kravis Roberts (KKR) agreed to purchase WebMD Health Corporation for approximately $2.8 billion.
In 2013, the Chicago Tribune reported that WebMD, “has struggled with a fall in advertising revenue with pharmaceutical companies slashing marketing budgets as several blockbuster drugs go off patent.” In response, WebMD began investing in changes to its site in order to entice users who use its site seeking specific information to linger on the site reviewing other material.
WebMD offers services to physicians and private clients. They publish WebMD the Magazine, a patient-directed publication distributed bimonthly to 85 percent of physician waiting rooms. Medscape is a professional portal for physicians and has training materials, a drug database, and clinical information on 30 medical specialty areas and more than 30 physician discussion boards. WebMD Health Services provides private health management programs and benefit decision-support portals to employers and health plans.