World Wildlife Fund (WWF) Contact Details

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WWF was founded in 1961 by a group of passionate and committed individuals who sought to secure the funding needed to protect places and species that were once threatened by human development.
Inspired by a series of British newspaper articles by Sir Julian Huxley on the destruction of habitats and wildlife in East Africa, businessman Victor Stolan noted the urgent need for an international organization to raise funds for conservation. The idea was then shared with Max Nicholson, director general of the British government agency Nature Conservancy, who enthusiastically accepted the challenge.
Nicholson was motivated in part by financial difficulties facing the International Union for Conservation of Nature (IUCN), and he felt a new fundraising initiative could help the IUCN and other conservation groups carry out their mission. He drafted a plan in April 1961 that served as the basis for the founding of the WWF, which was then approved by the IUCN Executive Board in a document known as the Morges Manifesto.
Nicholson and nearly two dozen other people—including Sir Peter Scott, the IUCN Executive Board member who signed Morges’ statement and later became the WWF’s first vice president—drafted the details of the new organization in a series of meetings over the following months. This included choosing the name of the World Wildlife Fund and adopting the now famous panda logo.
The first three “National Appeals” (now called National Organizations) were also created in 1961 in the United Kingdom, Switzerland and the United States. Since then, WWF-US has grown to include more than one million supporters and has helped lead conservation projects in Alaska, the Great Northern Plains, and around the world.

As the world’s leading conservation organization, the WWF operates in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife and the places they live in.
how do we work
For nature, for people, forever
WWF works to help local communities conserve the natural resources on which they depend; shifting markets and policies towards sustainability; protection and restoration of species and their habitats. Our efforts ensure that the value of nature is reflected in the decision-making process from the local to the global level.
The World Wide Fund for Nature (WWF) connects cutting-edge conservation science to the collective strength of our partners in the field, more than 1 million supporters in the United States and 5 million globally, and our partnerships with communities, businesses and governments.
Today, human activities are placing more pressure on nature than ever before, but it is also humans who have the power to alter this course. Together, we can tackle the biggest threats to life on this planet and protect the natural resources that sustain and inspire more